What Is a Featured Snippet?
A featured snippet is a highlighted search result shown at the very top of Google's results page. It answers the searcher’s question directly — using a short paragraph, list, or table pulled from a web page.
Why Do Featured Snippets Matter?
- Increased visibility: They appear in “position zero” — above even the #1 result.
- Higher click-through rates: They attract attention and establish authority.
- Voice search: Many voice assistants use featured snippets as spoken answers.
What Types of Snippets Exist?
- Paragraph: A short block of text (usually 40–60 words)
- List: Numbered or bullet lists (great for steps or rankings)
- Table: Structured data like comparisons or pricing
How to Optimize for a Featured Snippet
- Use clear headings that match common search questions
- Structure content in lists, tables, or short paragraphs
- Use keywords naturally — especially in subheadings
- Answer one specific question clearly and concisely
Pro Tip
Google chooses snippets from already-ranking pages. So first: get on page one. Then structure your content smartly to earn that top spot.
Need help optimizing your content for Google? Joomlapartner helps you get seen — and clicked.